Recipe

I have to admit, the person who came up with this trick has an incredibly high IQ

That’s another engagement hook more than anything meaningful. Lines like that are commonly used in short videos or ads to make a “trick” feel clever or secret, even when there’s no real substance behind it.

A genuinely useful idea doesn’t need:

  • IQ praise
  • mystery framing (“don’t miss this”)
  • urgency or exclusivity
  • vague promises like “fix everything fast”

If you share the actual “trick” they’re talking about, I can break down whether there’s any real science behind it or if it’s just marketing language dressed up as advice.

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